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Senior Marketing Executive

Job Information

Position : Senior Marketing Executive
Company : Agensi Pekerjaan Hirelo Consultancy Sdn Bhd
Contract : Full Time

Salary : RM3,500.0 - RM5,000.0 Per Month

Location : Jalan Sultan Ismail, Kuala Lumpur
Postcode : 50250

Posting Date : 10 Jan 2019
Closing Date : 09 Feb 2019

Academic Qualification : Diploma
Language Requirement : Chinese

Job Description


Job Responsibility
  • Develops ideas, coordinates and executes the brand marketing strategy within the country in order to maximize sales turnover, profitability, brand positioning and visibility across multiple channels.
  • Manages visual merchandising within the country and collaborates with retail in-store planning.
  • Marketing Planning, Coordination, and Execution
    • Generates fresh and new ideas for contribution in marketing strategy and planning discussions.
    • Performs the day-to-day marketing tasks and coordinating marketing projects and activities
    • Liaises with production houses, vendors and service providers to ensure materials are sourced accurately and on a timely basis.
  • Marketing Campaigns and Events Activations
    • To plan, organize and project manages selected marketing or retail marketing events and thereafter evaluate the results versus the targets and the brand objectives.
    • Work with Retail team to produce ideas and develops CRM programs for activations to target specific customer groups.
    • Recognize opportunities to develop CRM programs for activations and event prospects including the strategic partnership to support sell-out.
    • Monitors ongoing campaign spend against the budget, keep accurate records and highlights variances wherever and whenever it occurs.
    • Producing an accurate summary of total spend at the end of a marketing campaign or event.
  • Visual Merchandising
    • Producing an accurate summary of total spend at the end of a marketing campaign or event.
    • Oversees visual merchandising.
    • Responsible for POSM ordering within the allocated budget.
    • Ensure sufficient PLV stock inventory for RT & WHS.
    • Maintains and updates visual merchandising manuals to communicate guidelines including zoning principles, window animation guidelines, in-store visual placements, product display guidelines and other where applicable.
    • Coordinate with RT & WHS team to visit the RT and external boutiques to coach in-store sales teams to interpret the guidelines and conduct training to execute of the concept.
    • Ensures that the visibility guidelines are adhered to, supervises and performs the assembling and dismantling work.
  • Public Relations
    • Responsible for developing local event and campaign press releases, management speech presentation and emcee speech where necessary.
    • Represent the brand at media or partner events.
    • Actively involved in social media activation including identify talents, KOLs’ and media liaison and developing the concept to deliver the Maison’s targeted message.
  • Advertising
    • Liaise with HQ and HK Regional team to obtain digital media assets.
    • Work closely with media and creative agency to ensure media content and tracking are executed on a timely basis as per media plan.
    • Market and Competitor Information
    • Keeps abreast of latest relevant consumer news, competitor news and information in the marketplace.

Job Requirements
  • Candidate must possess at least a Diploma or Advanced/ Higher/ Graduate Diploma, Bachelor’s Degree, Post Graduate Diploma or Professional Degree in Marketing.
  • At least 2 year(s) of working experience in marketing function or CRM.
  • High flexibility, independent working style, creative, hard worker.
  • Strong coordination and organization skills.
  • Excellent communication skills, able to influence and motivate others.
  • Strong analysis skills and computer skills.
  • Fluent in English, Malay and Mandarin.

Job Benifits
  • EPF & SOCSO.
  • Medical coverage.

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