Job ResponsibilityResponsibilities and Duties
- Manage & strategise organic search traffic and organic keyword ranking campaigns on Google search engine.
- Observe & analyse trends in SEO campaigns to regularly provide insightful and actionable data.
- Review and analyse client sites: conduct competitive analyses, powerful keyword research, organic ranking tracking and web monitoring.
- Present and execute strategies for growth, optimisations, backlinking and areas of improvement for client campaigns.
- Recommend changes to website architecture, content, internal linking, and other factors to improve SEO positions for target keywords and increase organic traffic growth.
- Assume full ownership of assigned campaigns to ensure the delivery of KPIs.
- Collaborate with internal teams to complement and enhance both clientele support and overall marketing campaign performance
- Provide updates, alerts and reports on client campaigns' performance.
- Keep pace with digital marketing landscape changes & disseminate learning throughout the entire organisation.
- Planning and execution of SEO campaigns: backend set up, on-site optimisations, off-site optimisations and measuring impact and effectiveness
- Analysing market research and industry, competitor case studies and other various creative marketing techniques based on the research results
- Keep up to date on SEO news and updates, Google's algorithm updates and various SEO strategies and recommendations to test and implement them.
Qualifications and Skills
- Strong hands-on experience with organic search platforms such Google Analytics, Google Search Console, WordPress, Ahrefs, ScreamingFrog, SE Ranking and other SEO platforms are highly desirable.
- Analytical, performance-driven, meticulous with data, strong research, and communication skills
- Good organizational and time management skills
- Adaptable, teachable, a problem solver and able to handle multiple priorities.
- Inquisitive, self-starter, ability to self-manage and to work independently with little supervision while meeting expectations - and able to collaborate well within a team.
- Working knowledge of search engine optimization algorithms, best practices or have a good understanding of the basics.
- Able to create relevant, engaging and effective content and/or editing for websites, services and programmes pages, meta page descriptions, blog articles etc.
- Must be proficient in MS Office and Google e.g., Excel Sheets, Word Documents & PowerPoint Presentations
- Google Analytics certified individuals, WordPress & Shopify familiarity (or other content management systems e.g., WIX, Squarespace, PrestaShop, Umbraco, Joomla) and basic knowledge of HTML, J-SON LD or CSS are preferred
- At least 1 year experience in SEO or the digital marketing industry.
Job RequirementsJob Benifits
