Job ResponsibilityResponsibilities
1. Public Relation Manager
- Actively develop new business and participate in new business pitches
- Develop and execute communications strategy and tactics for clients
- Set up framework for monitoring and measuring performance for clients
- Lead and assist in planning, strategising, coordinating and executing all media, PR and Social Media related activities & content for the company's clients
- Lead, support and direct account teams in the development, coordination, implementation and administration of communication campaigns using both traditional and integrated tools
- Responsible for the management and development of PR coordinators and junior executives
- Lead and assist in writing and presenting PR communication plans, copy writing and editorials, press releases, media invitations, speeches and developing key messages for clients
- Securing and coordinate media interviews and press conferences, media launch and all media related materials and activities for the company's clients.
- To play an engaging role with the media and work closely with editors
- Cultivate and build new and existing relationships with clients in order to support new business effort.
- Able to work as a team /individually to contribute in strategizing and value added PR to the company and its clients.
2. Digital Campaigns
- Develop and implement digital marketing strategies including but not limiting to Paid Search, Social and Display performance media
- Identify cross-collaboration opportunities across internal business units
- Track campaign performance and maintain expenditure in line with approved budget.
3. Content Creation
- Plan, schedule and publish creative and compelling digital marketing campaigns across Arcc Spaces's social media platforms
- Work closely with in-house Designer to develop social media artworks and marketing collaterals.
- Provide succinct copywriting for social media content
- Brainstorm and execute the digital social calendar with the Commercial Director
- Update and maintain the website and microsite to ensure SEO optimisation and consistently review SEO capabilities and Implement SEO strategy for all consumer-focused websites
- Supervise website project, improving user experience, design and usability of website
- Managing web content and ensuring information is up-to-date and informative and stays on-brand
Job RequirementsJob Benifits
