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Marketing Specialist

Job Information

Position : Marketing Specialist
Company : RT Pastry Holdings Sdn Bhd
Contract : Full Time

Salary : RM3,800.0 - RM5,000.0 Per Month

Location : Seri Kembangan, Selangor
Postcode : 43300

Posting Date : 02 Dec 2022
Closing Date : 16 Jan 2023

Academic Qualification :
Language Requirement : EN

Job Description

Job Responsibility
  • Thematic product naming (English and Chinese), prepare ad copy, content copywriting, proofreading, guidance on creative design of ads
  • Communicate with in-house designer to prepare material ads
  • Coordinate with advertising agency, manage digital media buying
  • Create video content direction and outline, arrangement for video shooting, and editing video content
  • Tracking sales trends for seasonal, festive products or other related campaigns
  • Creating content and managing all social media platforms (major on Facebook, minor in Instagram, Google Business profile)
  • Industry social media trend tracking and record
  • Placing Facebook ads for general advertising
  • Tracking traffic, engagement, and conversion rate of Facebook ads to adjust strategies accordingly
  • Maintaining websites and tracking data analysis

Job Requirements
  • Conduct market and industry research
  • Contributing ideas, concepts, and activities to marketing campaigns
  • Prepare festive or seasonal campaign budget including cost estimation, and updating marketing expenses
  • Presenting the campaign to top management and getting approval for the campaign
  • Pre-plan Facebook posting date in Google calendar
  • Conducting research and analysing data to identify and define audiences
  • Coordinating promotional activities, events, interviews, and etc
  • Communicate closely with relative departments for new product launching, festive seasons, or other related campaigns.
  • Analyse the effectiveness of the creative strategy with different ad formats for each ad platform, e.g., image, video, carousel, canvas, etc
  • Create a post- campaign report by analysing ad data and marketing feedback
  • Market research, study, collect, organize and preparing solution report on problem raised from top management

Job Benifits
  • EPF, Socso & EIS
  • Medical benefits
  • Annual Leave
  • Hostel provided for outstation staff
  • Training provided
  • Staff purchase discount
  • Paid Holidays
  • Dental and Optical benefits
  • Opportunities for internal growth
  • Friendly and supportive work environment and an ambitious team
  • Company social events (annual dinner)

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