Job ResponsibilityAs Lead Analyst, you'll drive strategic marketing growth for clients and inspire a team of analysts and senior analysts. You'll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.
Day-to-day, your role includes:
1. Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI.
2. Building effective marketing strategies with other internal partners to optimize client budgets and programs.
3. Leading a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their careers.
4. Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement.
5. Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
6. Fostering creative thinking around how we use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, Social and eCommerce).
Job RequirementsJob Benifits
