Job ResponsibilityFranchise (Development)
o Responsible for developing and implementing a full integrated Franchise system which
will include recruitment of franchisee, sales strategies and facilities.
o Identify and develop franchise business leads, attending enquiries and presenting
company franchise business prospectus to potential franchisees.
o Analyze the prospective franchisee's business plan, financial statements and proof of
funds, and background checks to determine if the prospective franchise candidate meets
our requirements.
o Handle the entire franchise recruitment process by interviewing and assessing franchise
applicants up to signing of the Franchise Agreement and opening of outlet.
o Ensure all franchisees business operations are operated in accordance to the franchise
manuals, policies & procedures, as well as in compliance with the statutory requirements
of the government authorities.
o Liaise and support franchisees for their end to end operational requirement, attend and
resolve franchisees' queries in a timely manner.
o Conduct regular and periodic checks on franchisee outlet in terms of premises outlook,
food quality, food preparation, kitchen production and storage and report to company and
franchisee of shortcomings and suggestions for improvement.
o Conduct market analysis and monitor fluctuation progress on current franchise market
demand in order to overcome franchise market competitiveness.
o Fully involved in planning and scheduling of Franchise roadshow events, exhibition locally
and abroad.
Marketing (A & P)
o Plan, implement and execute overall company's sales and marketing strategies and A & P
activities and events like launching of new menus or promotions.
o Carry out F & B survey and research on current food trends and future products by
gathering competitor's information and strategies.
o Monitor and ensure the design, contents, promotion activities, etc are well published in
company website, FB and IG and other social media platforms.
o Drive online marketing performance via SEO/SEM and execute viral marketing campaigns
across a range of social media platform.
o Handle cross marketing and collaboration with other brands, KOLs, e-wallet & delivery
platform, participate in trade fairs and exhibitions.
Job RequirementsJob Benifits
