Job ResponsibilityFranchise (Development)
o Responsible for developing and implementing a full integrated Franchise system which will include recruitment of franchisee, sales strategies and facilities.
o Identify and develop franchise business leads, attending enquiries and presenting company franchise business prospectus to potential franchisees.
o Analyze the prospective franchisee's business plan, financial statements and proof of funds, and background checks to determine if the prospective franchise candidate meets our requirements.
o Handle the entire franchise recruitment process by interviewing and assessing franchise applicants up to signing of the Franchise Agreement and opening of outlet.
o Ensure all franchisees business operations are operated in accordance to the franchise manuals, policies & procedures, as well as in compliance with the statutory requirements of the government authorities.
o Liaise and support franchisees for their end to end operational requirement, attend and resolve franchisees' queries in a timely manner.
o Conduct regular and periodic checks on franchisee outlet in terms of premises outlook, food quality, food preparation, kitchen production and storage and report to company and franchisee of shortcomings and suggestions for improvement.
o Conduct market analysis and monitor fluctuation progress on current franchise market demand in order to overcome franchise market competitiveness.
o Fully involved in planning and scheduling of Franchise roadshow events, exhibition locally and abroad.
Marketing (A & P)
o Plan, implement and execute overall company's sales and marketing strategies and A & P activities and events like launching of new menus or promotions.
o Carry out F & B survey and research on current food trends and future products by gathering competitor's information and strategies.
o Monitor and ensure the design, contents, promotion activities, etc are well published in company website, FB and IG and other social media platforms.
o Drive online marketing performance via SEO/SEM and execute viral marketing campaigns across a range of social media platform.
o Handle cross marketing and collaboration with other brands, KOLs, e-wallet & delivery platform, participate in trade fairs and exhibitions.
Requirements
o Candidate must possess at least Advanced Diploma/Degree in Business Studies/Economy.
o At least 5 years' working experience in Sales/Retail Operation, preferably from Food & Beverage industry.
o Commercial savvy and strong in retail trends
o Good leadership and management skills with capability to lead and interact with all level of team members.
o Proactive self-starter to work independently with minimal supervision.
o Good personality and positive working attitudes, responsible, self-discipline and dedicate to work.
o Able to start immediately or within short notice.
Job RequirementsJob Benifits
