Job ResponsibilityJob Description
Demeanour, Qualifications, Knowledge and Skills Required
The ideal candidate's demeanour and approach to life and work should be as follows:
a) Biscuit-loving, fun-loving, optimistic, innovative, energetic, aspirational, tech-savvy, and eager to learn with a hearty zest for life, specifically humble, open, fearless and yet possessing a little edge to think and go out of the box;
b) A good listener, trustworthy, reliable, honest, accountable, collegial, well-groomed and professional;
c) Proactive, resourceful, detail oriented, well-organized, self-directed, and able to thrive in high-pressure situations;
d) Appreciative and respectful of diverse cultures, abilities, genders, and different worldly belief systems.
Major Duties and Responsibilities
The successful candidate will be responsible for:
1. Working on marketing strategy in accordance with the overall company goals.
2. Aligning ATL and BTL campaigns to ensure compliance with Corporate Identity.
3. Overseeing and developing campaign ideas for festive season.
4. Organizing and overseeing advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.
5. Working closely with external agencies on marketing campaign.
6. Evaluating and reviewing marketing campaigns to make sure the correct mediums are being used and campaigns are effective.
7. Brainstorming and developing copywriting ideas, strategies and concepts for rebranding communication material.
8. Staying updated on appropriate style guidelines and brand voice for consistency in messaging.
9. Developing, creating and writing content across online and offline platforms including notice, press release, social media and brochures.
10. Interpreting creative direction and adapting points from creative brief/content into persuasive copy concept.
11. Providing copywriting support on other company written material.
12. Managing other ad-hoc tasks as deemed necessary by the Company and other responsibilities as assigned by the superior and/or Company.
13. Undertaking any and all other duties and responsibilities as so instructed by the superior and/or Company.
Qualifications and Skills Required
The ideal candidate will be/have:
1. Possess at least a minimum Diploma or Bachelors' Degree in Marketing/ Customer Relations Management/ Mass Communication/ Commerce/ Business Administration or other related discipline.
2. Knowledge and experience in branding, marketing, digital marketing, social media marketing, other marketing tools, Photoshop, photography, videography, customer service and customer relationship management would be an added advantage.
3. A passion for the food and biscuits industry. Driven to take on new challenges and able to perform challenging tasks given at any time.
4. Creative thinking and can bring fresh ideas to the table.
5. Good copywriting skill in English.
6. Open-minded, humble and willing to accept constructive feedback.
7. Dedicated, self-started and self-motivating attitude.
8. Good organizational, analytical and multi-tasking skills.
9. Highly versatile and able to anticipate heavy workload during peak periods to meet close deadlines while maintaining a positive work attitude.
10. Pleasant personality and good interpersonal skills.
11. Strong ability to work independently and also as team player where frequent collaboration across functional teams is necessary.
12. Excellent verbal and written communication skills in English, and Malay is an added advantage.
13. Work closely together with other teammates on a daily basis.
14. Computer literate, proficient with Microsoft Office, other relevant software and application.
15. To be based in Alor Gajah, Melaka.
16. To possess own transport.
Only shortlisted candidates will be contacted via email for an interview.
Job RequirementsJob Benifits
