Job ResponsibilityJob Description
o Build, own, and implement robust performance marketing campaigns/ initiatives.
o Drive a digital roadmap designed to significantly impact customer acquisition and retention results.
o lead digital marketing efforts across paid media channels - Google ads (Adwords, Display, Gmail ads, Shopping ads, Youtube ads), social media ads (FB, Instagram, TikTok), mobile apps advertising, etc.
o Driving the sales performance of the e-commerce platform/sales page (direct purchase) and providing online leads (O2O) for sales teams.
o Oversee the planning, development and execution of a growing marketing budget, with a results-oriented approach.
o Establish and manage day in and day out testing-and-learning plans to continuously optimise media investments.
o Report performance to senior leadership on a weekly, monthly, and quarterly basis, highlighting opportunities or trends for continuous improvement.
o Partner closely with peers across the organization including the Brand, Content, Creative, and Product teams, maximizing online conversion.
o To ensure all online advertising campaigns are effectively optimized within the budget and timeframe.
o Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
o Work with the marketing team to establish budget allocation across channels
o To undertake any other duties and responsibility as and when instructed by HOD and Management.
Requirement.
o 5+ years of marketing experience in a digital with 2 years of experience in managing a marketing team
o or 3 years of working experience in strategizing and optimizing paid media strategies on various channels including Facebook / Instagram Ads, Google Ads, You Tube Ads and other third-party ad platforms.
o Experience with Acquisition funnels, Google Tag Manager, Google Analytics
o Experience managing analytics tools & expertise in manipulating data sets (think : Excel)
o Ability to write direct-response advertising copy for Facebook & Google
o Excellent interpersonal skills: This role will require managing multiple stakeholders and working cross-functionally.
o Excellent written and verbal communication skills, with the ability to combine complex content into a clear and cohesive story to gain both internal and external buy in.
o Experience in marketing agencies, e-Commerce, affiliate marketing or drop shipping business will be an added advantage.
o Strong leadership skill to lead the digital marketing team.
Job RequirementsJob Benifits
